Store Visited: Boating Camping Fishing (BCF) - Bankstown Product: Oztent RV-3 Tent Word Count: 684 Oztent RV-3 3 Person Touring Tent 1. How does the company create awareness of its product? The company advertises the product in their catalogue for an upcoming trading period. They send out promotional content like emails and put on billboards, posters and send out adverts to be used on TVs and radios. They tease the product in their social media pages and basically get the word out about the cool features of this particular tent. 2. How does the company get consumers to try its product? To try out the Oztent RV-3, the company directs its retail stores across the nation to put out a display tent inside the store. The customers can then visit the store and get the look and feel of a brand new product in display when it is fully in use. The store employees then make it look as attractive as possible by using different products that they think can go with the tent, in an intent t...